Paul Chaney, Radiant Marketing Group

The Evolution of Blogs as Business and Marketing Tools
We will discuss the evolution of blogging from its nascency to the current day and beyond. Where has blogging come from and where is it going, and how is business making use of it at present and in the future. Our discussion will cover the various types of blogs that exist currently.

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T.L. Pakii Pierce, How to Blog for Fun and Profit

Blogs as Social Marketing Tools
Blogs as publishing tools are a powerful branding and reputation strategy for small businesses, consultants and solo entrepreneurs. You can rapidly drive the value of your expertise into your market space, reach new prospects and establish trust. Blogs are powerful social marketing tools that can be used to effectively drive more traffic and establish important search engine ranking positions. Blogs offer an advantage for market penetration through search engines, establishing brand reputation and compelling marketing conversations.

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Wayne Hurlbert, Blog Business World

Using Blogs to Help Your Search Engine Rankings
Achieving high search engine rankings in Google, Yahoo, and MSN Search is a goal of almost every online business. Getting to the top of the search rankings is often a difficult and seemingly impossible task for many people. Adding a business blog component to your search engine marketing efforts can provide a fast track to the head of the search engine rankings class, without the endless hours of stress filled work.

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Priya Shah, Blog Brandz

Using Blogs to Market Your Products & Services
Blogging has given a voice to even the non-technical layperson who has something to share with the rest of the universe. If you want to market your products and services online, blogs are ideal personal branding vehicles that you can use to share your expertise, grow your influence and establish yourself as an expert in your field.

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Michael Pollock, Small Business Branding Blog

Small Business Branding in the Digital Age: The New Savvy Solopreneurs
There's a new breed of solopreneur today. (S)he's street smart and lives from the heart; nimble and technically savvy. (S)he weaves an intricate web of like-minded souls who feast upon the products of his/her energy and spirit. Like some of the world's biggest companies, (s)he's well-known, respected and sought after for the value (s)he consistently delivers to her network. During this conversation, we'll talk about this new breed of solopreneur as well as some of the skill sets (s)he uses to become a successful small business brand in the 21st century.

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Anita Campbell, Small Business Trends

The On Again, Off Again Entrepreneur
In today’s world each of us is likely to go through periods of being self-employed, and being employed by someone else.  No longer is it a question of either/ or.  We have to prepare for both kinds of work status, because we never know when our status will change.  Some of today’s free and low cost online tools can help us be in a constant state of readiness for either kind of work situation. Don’t get caught unprepared.  Ready yourself for that next unexpected opportunity, whether it is growing your own business or getting a job offer.

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B.L. Ochman, What's Next Blog

Is Blogging a Fad that will Pass or a Sea Change in Corporate Communications?
The conversation with B.L. Ochman will cover a range of topics from what your company could do with a blog, why blogging is not for everyone, how to write for your blog, to building an audience and why blogs are good buys for advertisers. BL will also reveal 10 companies that missed good blog opportunities.

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Yvonne DiVita, Lip-Sticking

Smart Marketing to Women Online
Yvonne DiVita will show you the power women have online—via their willingness to shop online and why they are so willing to do so. Women go online not only to buy shoes and dresses, but also to purchase technology and do business research and check out their finances. In addition, women are more likely than men to look for business solutions online, and, today, more women research car-buying online before visiting their dealership to buy a car.  We hear the word “relationship” bantered about when people talk about marketing to women, but few marketers are able to show online merchants how to build a relationship with their female shoppers.  Finally, Yvonne will tell you about some fantastic, ground-breaking business women:  Martha Matilda Harper, Myra Hart, and Kitty Van Bortel.

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Susannah Gardner, Buzz Marketing with Blogs for Dummies

Pushing the Boundaries on Blogs: Do Fake Blogs Work?
Blogging continues to move out of the realm of personal diarists and into the hands of business professionals and marketers. The transition isn't always smooth, especially as creative marketers use blogs in new ways to promote products, businesses and business strategies. Long-time bloggers often refer to these efforts as "fake" blogs, and the resulting hue and cry generates publicity – of the negative kind. Are there lines that can't be crossed? What has been tried, and failed? What has been tried, and succeeded? Learn to plan for the reactions you will get as push the boundaries with new and exciting ideas. 

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Andrea Lee, Multiple Streams of Income

Business Models Made Marketable
One of the greatest challenges a solo professional can have is finding ways to look, use and expand their business model to grow with their vision and company mission. Using a bigger picture mindset shift and encouraging you to think upgrade, Andrea will walk you through all the nuts and bolts of building a system that will grow as your business grows. She will walk you through the nuts and bolts of building “multiple Streams” in your business that will provide you with meaning and money. Come and join her as she shows you real life examples of solo-professionals who are creating six and seven figure incomes by taking their business models and making them marketable.

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Terri Levine, Terri Levine Coaching U

Coaching for An EXTRAordinary Life: "Is this your time to earn an extra $100,000 (or more) by adding life coaching to what you do?"
Whether you are thinking of adding a coaching service to your existing business or you decide to become a professional coach working part-time with full time pay, find out why now is the best time in history to get started. Terri will show you how you can get started from scratch, with no experience or clients, in the “best home-based business to start” as rated by Entrepreneur Magazine and start earning the equivalent salary of doctors and lawyers - without the hefty university bill! You can even start generating a substantial monthly income within the next 30 days – without quitting your current job. Do you want to know how YOU can make even more money faster with less stress, working only the hours and days you choose?

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Adam Urbanski, The Marketing Mentors

Magnetic Marketing: Getting Clients to Come to You!
Are you tired of confusing marketing advice and promotional strategies that never live up to your expectations? Whether you are just starting out or a grizzled veteran, the balancing act of doing your work and finding the time to market your services can be a daunting chore! You'll learn:  How to take your practice or service business from zero to all the new clients you can handle in six to 12 months – starting from scratch and on a shoestring budget; How to gain market recognition and become an instant industry leader with very little effort; The 3 critical components that turn your dull promotions into “killer marketing machine” that makes your phone ring.

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Andy Wibbels, Easy Bake Weblogs

Podcasting Exposed!
What is podcasting? How does it work? Why would you use it? Blogger and podcaster Andy Wibbels takes you through the basics of how podcasting works and how businesses can use it to get a direct channel to their prospects and clients.

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Milana Leshinksy, Coaching Niche

Does Your Niche Make You Rich?
If you feel like getting clients is a struggle, I can almost guarantee it's because you're not working in any specific niche market. In this Conversation, you will discover what a niche is, how to find a lucrative niche market, and how to make well-paying clients seek YOU out!"

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Des Walsh, Thinking Home Business

Are You Running a Business, or Running Around?
Home based business will in the not too distant future be the preferred model for providing the income to achieve an abundant, fully self-actualized life. For many of us it is already just that or fast becoming so. However, a lot of people who work from home do not feel the sort of pride and exuberance you might expect if home based business is that great a model.  A real business owner thinks strategically, not just responding to crises, and is hungry for profit (some home based ‘business owners’ find this a shocking phrase). A real business owner understands that consistency and service will be rewarded. (I am not talking about people whose ‘home business’ is actually just a hobby and they’re happy with that.)

Kim Dushinski, HowToMarketMyBook.com

Marketing Your Book the Easy Way
195,000 books were published last year. (That is 534 every day!) The fact is that your book faces some serious competition in the marketplace. The good news is that you have tons of choices in how to market your book. Choosing the right path for promoting your book will not only help you sell more books it will make your whole marketing experience that much easier. In this conversation we go over book marketing strategies and techniques and how to know if they will work for your book.

Yvonne DiVita, Windsor Media Enterprises

Ever Wanted to Write a Book? There Has Never Been A Better Time to Realize that Dream than Now!
Every day at WMEBooks we meet another budding author. These are people just like you. Creative men and women who have a great story to tell, but aren't sure how to tell it. They're business professionals with years of experience and a desire to share their expertise with a growing demographic of entrepreneurs. Dreamers who dare to dream of becoming the next nationally recognized author. Even those who simply want  to feel the elation of personal accomplishment by writing, publishing and marketing something that is their very own. If you have a story to tell or if you know of someone who does, learn how to do it --  cost-effectively, and successfully, without losing the rights to your work, or being led down the garden  path, which happens to too many talented people when they approach publishing the old Dick and Jane way -- by asking a traditional publisher to handle their manuscript.

Brian Taylor, Pneuma Books

Book Design and Development: The Secrets of Award-Winning Books
Do YOU want to publish an award-winning book? Get the secrets of successful book development and marketing from Pneuma Books CEO and Creative Director, Brian Taylor. Learn 5 ways to build a book better than your competition and the 5 biggest book design mistakes publishers make. Join us and get an inside look at book production from one of the best in the business.

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Bob Bly, Bly.com

Using Direct Marketing Techniques to Sell Thousands of Copies of Your Book
One out of three hardcover books distributed to bookstores is returned to the publisher unsold, but you can still make your book a best-seller by selling it through ads, direct mail, and the Internet. In this interview, author and direct response copywriter Bob Bly shows you marketing techniques that can boost your book sales.

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Dan Poynter, Para Publishing

Wringing More Value out of your Work
Write it once, sell it forever; there are many ways to sell your Work over and over. You’ve heard of Blogs-to-Books. Dan Poynter started with magazine articles-to-books. Now he turns eZine content into eBooks. He was the first to sell eDocuments and eBooks as downloads from his website. He will describe how to publish, promote and sell eBooks, pBooks (printed), eDocuments, LARGE print books, aBooks (CDs), audio downloads and podcasting. If you don’t make your information available in multiple formats, some hungry customers will not be able to use it (for example, commuters, sales reps and long-haul truckers can’t read your printed book; they want and need audio). Dan Poynter has the answers.

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Arielle Ford, EverythingYouShouldKnow.com

Everything You Should Know About Publishing, Publicity, Promotion & Building a Platform
Arielle Ford, whose envied PR strategies catapulted the career of mind-body medicine leader Deepak Chopra and introduced the multi-million dollar Chicken Soup for the Soul series to the world, has helped launch the careers of hundreds of authors, including 11 who made it to No. 1 on the New York Times Best Seller list.  Her all-star client list include: Deepak Chopra, Mark Victor Hansen, Jack Canfield, Wayne Dyer, Marianne Williamson, Don Miguel Ruiz, Dean Ornish, Louise Hay, and Gary Zukav.  In this conversation, she reveals what publishers are truly looking for these days when they sign a first-time author, and how newcomers can deliver it.

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Philippe Matthews, The Philippe Matthews Show

The SHOCKphilosophy (tm): Manifesting Success, Wealth and Happiness
Philippe Matthews, the host of The Philippe Matthews podCAST & vCAST Show and author of several books and coaching programs on producing quantum achievement, will discuss The SHOCKphilosophy™ and The Shock Wealth System™ -- spiritual technologies and transformational methodologies that identify and neutralize deep-seated, unconscious beliefs and behaviors that stifle or sabotage success. You will learn how to break through the invisible comfort zone that keeps you from reaching the next level of wealth, achievement and success in life regardless of how many books you read and seminars you attend.

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Suzanne Falter-Barns, Get Known Now

What You Need to Attract National Publicity & Major Publishers – The Inside Scoop
These days, if you want to book national TV, get quoted in magazines, and make megabucks on major-publisher book deals … or even if simply attract more business ... you need platform. That’s media-speak for your position in the marketplace, and how many people know about you. Join best selling author Suzanne Falter-Barns as she takes you on a platform tour of the Web, and explains the inside scoop on what you really need to get known now. (To get the most out of this class, you’ll want to have ready access to the Internet during the call.)

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Jerrold Jenkins, The Jenkins Group

Books are Marketing Tools
Once upon a time books were the primary source for sharing and storing information. Valued for their ability to entertain, educate, inspire and persuade, books were considered timeless references for an ever-changing society. Though times have changed, books continue to hold intrinsic values and much more. Today, books are a key marketing tool that reaches targeted groups of people with information relevant to their needs, interests, and lifestyles. Leading marketers are turning to books as a unique and enduring medium to deliver messages in a way that communicates value and brand relevance. In this Conversation, learn how publishing a book can creating branding opportunities, customer loyalty, consumer education and product sales. Learn how book marketing creates publicity and credibility for you.

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Beth Schneider, Process Prodigy

The Secret Weapon to Maximize Your Profits
Why is it that success comes so easily for some and is such an uphill battle for others? Those who are making it know the secret. The money is in the system! Find out how you can find the money, free time and prestige hiding in your business. All successful businesses have one thing in common; they have business practices in place that:
* reduce errors
* bring in business
* and save money
Business process isn’t just for the Fortune 500. Small businesses must also have business systems in place to effectively grow and stay focused on what matters – MAKING MORE PROFIT!

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Denise Kotula, DK Strategic Consulting, Inc.

Seal the Deal Quickly and Make More Money: The Unbelievable Power of Business Referrals
How much business are you losing every year because you don’t stay in touch with clients and prospects? How many more clients could you easily obtain if you actively cultivated referrals from people who already know and trust you? The fact is the average business person leaves 60 percent or more of their business on the table because they don’t have a marketing system in place to maximize the value of existing and emerging relationships. Referrals are prospects that have been pre-sold on you by someone they trust. But too few business professionals actively cultivate referrals. In this conversation, learn how to maximize the value of your database and leverage the good name you’ve made for yourself in order to actively attract business by referral. You will learn a simple-to-use marketing system that will help you build productive business relationships, create client loyalty, generate referrals, and boost your bottom line.

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Dan Janal, Great Teleseminars

How to Build Your Business with Teleseminars
Teleseminars are today's hottest tool to build businesses and sell more products and services. Many coaches, authors, consultants and small businesses use several different tactics to build their businesses with teleseminars with great success. The technology is easy. The marketing can be simple. The payoffs can be great. From the comfort of your home or office, you can produce teleseminars and build your business at almost no cost; and create products you can be proud of for less than $200. In this fascinating conversation, you'll learn: the two major business models and when to use each one; pricing strategies that can make or break your business; how to get people to come if you don't have a big list, and much more.

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Bud Bilanich, BudBilanich.com

The Common Sense Guy's Advice For Building and Running a Profitable Consulting Business
Bud Bilanich, The Common Sense Guy, has been in business as a solopreneur since 1988. He is a management consultant, executive coach and keynote speaker. Bud will share how he coached himself using the ideas in his book "4 Secrets of High Performing Organizations" to create a successful and profitable consulting, coaching and speaking business:

Clarity of purpose and direction
The sincere Commitment of everyone in the organization
Skillful Execution of the things that matter
Mutually beneficial Relationships with important outside

Bud will provide specific examples of what he did, how he did it, and answer your questions about how you can build a successful and profitable business.

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Dave Taylor, AskDaveTaylor.com

Growing Your Business with Google
The world of business has changed in the last decade and success is no longer guaranteed through a large marketing and advertising budget. Instead, we're moving into an era that will be characterized by survival of the most findable. That has profound implications on how you do business, far beyond just simple Search Engine Optimization (SEO). Industry expert and best-selling author Dave Taylor will explain how things  have changed, why they've changed, and what it means for you and your business.

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Martin Wales, 1ShoppingCart.com

How to Make More CASH Online With Automated Systems
Get practical tips and powerful insights from Martin Wales. He’s a marketing specialist and business development expert who works with one of the Internet’s leading ecommerce providers (1ShoppingCart.com). Listen in and model the leaders for the latest in online sales and marketing success!

A few simple changes can bring you immediate and impressive results, whether you have a traditional offline business or pure online presence. Using the right STRATEGY, you're guaranteed to increase your sales and
your profits today.

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Tom Evslin, Hackoff.com

Blooks - More choice for readers; more opportunity for authors
Book publishing is undergoing the same Internet-induced disruptive change in marketing, promotion and distribution that has confounded the traditional music industry. Readers benefit from increased choice and online access to content including fiction; authors will benefit from reduced barriers to publication. Blogs are both a new distribution platform for fiction and a new marketing and promotional channel. Although some readers will always prefer a book they can hold in their hands, online books can have interactive features which traditional books don’t including reader interaction, subscription be emailed or RSS feed, and linked online support material.

hackoff.com: an historic murder mystery set in the Internet bubble and rubble is written by Tom Evslin, the exCEO of an Internet company who is a well-known blogger. The blook (book on a blog) includes a faux company website, an online store, a wiki, and a user forum. Although the book will have a hard-cover edition, the Internet is its first distribution platform and the basis for its publicity campaign.

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James Roché, The Info Product Guy

The Inside Secrets to Creating Great Info-Products
If you are an entrepreneur who is tired of slaving away, trading dollars for hours then join us for a one-hour Conversation where the “Info product Guy”, James Roché reveals the inside secrets to creating great info-products. The fastest way to get off that treadmill and establish yourself as the preferred expert is to skyrocket your passive income (and prestige) by creating highly profitable e-books, audio programs and workbooks. But most entrepreneurs haven’t got a clue where to start. You'll learn: How to select the right topic; how to develop content fast; how to pick the right price point; the biggest mistakes you can make and how to avoid them, plus much more.

Jill Lublin, Guerrilla Publicity

GUERRILLA PUBLICITY - Practical Strategies to Increase Visibility
Let's face it; everyone needs effective public relations techniques in order to be a success. This presentation will help professionals in any industry to get their word out. You'll learn: how to find the belly of your message for the mass market; how to establish yourself as an expert - learn how to pull 'em, hold 'em, and pitch 'em in 30 seconds or less; how to prepare a powerful press release that will get guaranteed response; 7 must knows to developing a guerrilla campaign; what the press says when they speak out - 15 things they love and hate; how to craft an angle so that the press will embrace it, as well as get an in-depth knowledge of public relations to maximize exposure. You will also learn low-cost, powerful, practical, original publicity secrets.

Milana Leshinsky & Suzanne Falter-Barns,
Licensing Revenue Secrets

Licensing for Profits: How to Give Your Business a Quantum Boost by Licensing Your Workshops, Coaching Programs, and Other Intellectual Property
Have you ever considered licensing your materials and your concepts to other coaches, trainers and consultants? Besides a great revenue resource, licensing also allows you to jump ahead of the "pack" and take a shortcut into the big leagues in your field. Suzanne and Milana will share their secrets of licensing intellectual property for profit and show you how to create your licensing program; what should be included in your program; where to find people who want to buy it; and how to train your licensees.

C.J. Hayden, Get Clients Now

Overcoming the Fear of Self-Promotion
What is it that makes you hesitate to broadcast your accomplishments and capabilities? Reluctance to promote yourself holds you back from achieving personal fulfillment and financial success. You can vanquish this fear and learn to promote yourself effectively! Here's what you will learn:

• How to overcome your resistance to marketing and selling
• The seven basic fears of self-promotion and how to manage them
• What to do when fear masquerades as procrastination and avoidance
• Strategies for reprogramming your inner critic
• Three powerful ways to tell people about your capabilities without bragging or selling
• How to promote yourself with an attitude that serves you instead of sabotaging you

Tom Antion, Antion & Associates

Wake ‘em Up: How Any Professional can Use Public Speaking to Skyrocket Their Career . . . and make a ton of money too.
Being able to stand up in front of a crowd and WOW! them can make you more money than you could ever imagine. WOWING a crowd doesn’t mean you are juggling ten bowling balls or doing a fire eating and sword swallowing act. It means giving the audience members great information that will help them and delivering it with an appropriate amount of humor and involvement.

The master at not only doing this, but teaching it as well is our guest on this week’s call, Tom Antion. Tom will be sharing the secrets, tips and techniques used by top level professional speakers who must “knock ‘em dead” every time they speak.

Molly Gordon, Authentic Promotion

Name Your Niche
Yes, you CAN have a narrow niche without cramping your style. Molly Gordon, Master Certified Coach and author of Authentic Promotion: Grow Your Business and Feed Your Soul, has shown hundreds of professionals how to name a niche that works for them, a niche narrow enough to make their products and services stand out without cramping their style or limiting their creativity.

In Authentic Promotion, Molly explains that a niche does not have to be cold, dark, and cramped (yuck). Using the ecological model, she shows that each individual occupies a unique niche, a place in which they give and receive the greatest benefit, a place where they belong. Find this niche and you will find that your confidence and conviction about marketing your business goes WAY up. You will be able to make simple, memorable statements about your work that will connect with your “just-right” client without struggle or hype.

Phil Dunn, 7 Essential Steps to Successful eBay Marketing

How to Build an eBay Business that Generates Repeat Sales and Loyal Customers
In recent years, eBay competition has become fierce. Tens of thousands of new sellers have entered the eBay marketplace, including large-scale retailers with the edge of professional marketing expertise and power-house corporate experience. The eBay market has also been flooded with small-time sellers, who sell at low margins for little profit and make it difficult for other sellers to compete with their prices. To succeed, you need pay attention to how you “market” your products.

In this discussion you’ll learn how to:

• Understand buyers and position your products for faster, higher margin sales

• Present products more persuasively (in visual and in written form)

• Create urgency and sweeten the deal

• Differentiate your business from competitors

• Cultivate loyal customers and build positive feedback

Discover what makes buyers choose one item over an identical one, and learn why customers come back to trusted sellers time an again.

Mari Smith, Email Th@t Sizzles!

Make Your Emails Sizzle! How to Write Professional Emails that Get Opened, Get Read and Make People Take ACTION!
With the overwhelming amount of email landing in our Inboxes daily, how do you make your message stand out? Even with loyal opted-in subscribers, are your emails getting the results you want? Mari Smith, author of “Email Th@t Sizzles,” will show you how to create attention-grabbing copy with the right layout and formatting that ensure your emails get opened, get read and make people take action!

On this dynamic call, you’ll learn:

• The best subject lines to get your emails opened.

• Power words to include and spam-trigger words to avoid.

• The do's & don’ts of writing more effective sales copy.

• Quick formatting tricks that make your emails stand out.

• HTML vs. plain text – which is best?

• A simple template to create sizzling signature files.

• And, how to choose the best automated email program for you.

Rick Raddatz, Marketing Makeover Generator

An End to Embarrassing, Underperforming Websites
Let's face it: The vast majority of websites out there an embarrassment to their owners -- and I'm not talking about how the website looks. I'm talking about how much (or little) your website contributes to your bottom line. It's time to give your website an "Extreme Marketing Makeover". Join us as we interview Marketing Consultant Rick Raddatz, a 12-year veteran of Microsoft, to discover his secrets to high performing websites, and to learn how Rick used the internet leads he collected to sell over $200,000 worth of services in a single hour -- twice.

Rich Brooks, flyte new media

Web Marketing Strategies for Small Business
How can you get more traffic to your Web site? How can you rank higher at the search engines? How can you convert more site visitors into customers? The age of "if you build it, they will come" Web design is long gone. To succeed in this more competitive arena you’ll need to understand and use the “four pillars of Web marketing.”
You’ll learn:

• Why your competition ranks higher than you
• What small changes to your Web site can increase your search engine ranking
• How to get people to subscribe to your email newsletter, fill out your contact form or make a purchase
• If blogging or podcasting should be part of your Web marketing
• How to get hundreds of great incoming links to your site for $2

Christopher Knight, Article Production Strategies and EzineArticles.com

Article Writing 101 To Create Qualified Traffic
Basic article mechanics that help turn your expertise into syndicated original quality content that drives buyers to your website for free. You'll learn about the article syndication model, the basic components that should be included in your articles as well as how to optimize those components.

Scott Ginsberg, Author, Speaker, That guy with the nametag

The Power of Approachability
APPROACHABILITY is the defining characteristic of successful communicators. 

• It helps your front line create unforgettable encounters
• It makes your customers feel comfortable and confident
• It allows your employees to communicate openly and effectively
• And it makes you a person that other people are magnetized to, want to do business with and will tell their friends about

The bottom line is: approachability magnetizes people. It derives from the Latin verb "apropriare" or "to come nearer to." So that means it's proactive AND reactive, which means it's all about taking (or inviting) that first step.

Alexandria Brown, The Ezine Queen

The Ezine Queen's 7-Step Plan for Building Your Ezine List
Are you still struggling to grow your email list? You're not alone. It’s one of many entrepreneurs’ biggest challenges. You can have the best products or services in the world. And you can send out the best ezine or emails in the world. But if you have NO LIST, you have no one to market to and buy your stuff! And you may know of one or two methods, but you don’t have a step-by-step PLAN. Well, Alexandria Brown, “The Ezine Queen”, has a clear and simple 7-step plan for building your list and she’ll be sharing it on this call. Don’t miss it!

Lee Odden, Top Rank Online Marketing

Search Engine Optimization with Blogs and Press Releases
Gone are the days of optimizing web sites through a sprinkling of keywords and submissions to the search engines. Today's savvy marketer integrates a mix of tactics to gain the credibility and authority necessary for dominant search engine rankings.

Veteran Internet Marketer, Lee Odden of TopRank Online Marketing will discuss how a combination of search engine optimization, blogging and online PR can provide a distinct advantage over traditional web site marketing methods. He’ll explain the core concepts of search engine optimization as well as specific blog marketing and press release optimization tactics that any web site owner can implement.

Joan Stewart, The Publicity Hound

How to promote your expertise and generate thousands of dollars in free publicity--online and offline
The media flock to experts. They interview them. They put them on the covers of magazines and quote them in ezines. They feature them on TV shows like "60 Minutes" and "Nightline." Joan Stewart, a.k.a. The Publicity Hound, is a publicity expert who will share the secrets of how to position yourself as an expert so the media start flocking to you too. Joan has accepted and rejected thousands of story ideas during her 22 years as a newspaper editor.

During this Conversation, you will learn:

• Why it's important to become an expert, then promote your expertise if you want publicity

• Where to begin a publicity campaign so you do the important legwork that will pay off months later

• How to create a "Top 25 Media Hit List" of your key media contacts who are in the best position to help you

• The Number One thing journalists will expect you to do before they agree to cover you

• How to pitch story ideas so you hit every journalist's hot button

• Why "how to" articles written by experts help sell a product, service, cause or issue

• The easiest way imaginable to get into big national magazines over and over again

• How to find journalists who cover your area of expertise, even if you don’t know who they are

• The differences between bloggers and journalists and why you must never treat them the same

Kelly O'Neil, Uplevel Strategies

Unleash Your Bigger Game: How to Achieve Business Mastery in Today's Competitive Climate
50% of small businesses fail in their first year and 95% fail within their first five years. Don't join that club! If success is your goal, there are five key components you must master to send your business skyrocketing. This signature presentation is a “must’ for winners who want to make more money, save time, reduce frustration, and jump on the path to financial freedom.

Learn:

• The “HIGH-5’ Winning Combination to achieve business mastery

• The one thing that is standing between you and your success

• The 3 “C's’ that guide the actions of successful people

• How to be strategic and intentional with laser-like focus

• How to overcome every day hurdles in the entrepreneurs business

Paulette Ensign, Tips Products International

How to Promote Your Business with Tips Booklets
Many business owners cringe at marketing their business. Is that you? Marketing can be easy, quick, inexpensive, and fun. This Conversation shows how.

Learn simple and easy ways to transform your knowledge into tips booklets for marketing, motivating, and making money. This entertaining and information-packed session prompts new ways of thinking. Get large returns on minimal investments of time and money.

a. Turn knowledge into products that bring new clients and revenue.
b. Discover simple formulas for effective tips booklets.
c. Identify best topics
d. Leverage single booklet manuscripts into other formats.
e. Find bulk booklet prospects under your nose.

Ruth Klein, The De-Stress/Time Management Diva

How to Make Time to Get your Work Done Without Going In Circles or Insane
What do you, Warren Buffet, Bill Gates and Katy Couric have in common? You all have 24 hours in one day. Ruth Klein will share with you how to turn insanity into clarity, overwhelm into focus, and energy into
productivity. What you will hear in this interview:

• The five biggest time robbers in your work day

• Three ways to increase your daily energy for more accurate and focused productivity

• The most effective way to prioritize calls, emails, tasks and errands

• Finding the time to blog, create products, market your business and still have a life

• How to identify your lifestyle motivation to exceed your business goals

Penny Sansevieri, Author Marketing Experts

Super Savvy Self Promotion for Your Book
Marketing a book doesn't have to be an overwhelming task. All it takes is some time, careful planning and a dash of creative thinking. This program combines savvy ideas with effective and cost-effective strategies to get your book the attention it deserves. We'll even discuss free marketing opportunities available to all authors! You'll learn what marketing options offer the biggest payoffs in sales and what traditional methods are best to avoid. Bonus: You'll also learn how to get free publicity for your book!

Steven E, TEAM Publishers

How to Get Instant Credibility with a Bestselling Book
You too can be a best selling author with the Wake Up...Live the Life You Love series. We give you Instant Credibility... and take you to the best seller list. We have 3 programs in 1. First, we take you through the publishing process starting with your story submission. Next, we teach you how to build your business with a book through our exclusive Millionaire Book Marketing Method. As a bonus, we produce a book and take you to the best seller list. You will be able to say that you are a best selling author for the rest of your life. We currently have 12 million stories in print around the world.

NOTE: This Conversation is a bit of departure for The Blog Squad. We have had a lot of requests for information about how to get published fast and easy so we are bringing you the experts from TEAM Publishing so you can learn about this powerful program for getting into print fast.

Kare Anderson, Say It Better

Profitable Partnering: How to Grow Your Business Faster With Smart Partnerships
In an over-advertised, consumer-empowered world the most efficient and satisfying way to attract and keep clients is partnering - the smart ways. Discover exactly how to recruit the best partners and adopt the most profitable methods to generate more visibility and value. More than "solo" networking, advertising or other promotion, craft the partnerships that can make you the one-of-a-kind, top-of-mind choice for your most lucrative kind of customers. Hear real life success stories, best methods, pitfalls to avoid -  and how to jumpstart a foolproof first SmartPartnership.

Phil Hollows, Feedblitz

Back to the Future: Growing your audience and simplifying your email marketing with blogs
Blogs are the Internet's fastest growing sector. Coupled with a new technology called RSS, blogs can recharge and reinvigorate your email marketing and much more. The discussion will cover topics such as
how to:

• Build closer relationships with prospects and customers using blogs and email.
• More easily differentiate yourself from your competitors.
• Take the pain out of creating and managing your email marketing, newsletters and e-Zines.

Whether you have an existing in-house list or are starting out from scratch, Phil will have tips and techniques for improving your list's quality, tracking metrics and increasing its value to you - simply.

Jeff Herring, The Article Guy

How to Market Your Articles for Tons of Prospects, Publicity and Profits
In this Conversation with a master of article marketing you will learn:

• 25 ways to market your articles
• One way to market your articles that NO ONE else teaches
• The best article directories for posting your articles
• How to get your articles massively distributed
• How marketing your articles on the internet is more powerful than having a newspaper column
• 7 secrets Jeff uses everyday, on how to post your articles so you could not stop the traffic to your web sites even if you wanted to, and beat the pants off the competition
• And so much more!

Michael Pollock, solostream webstudio 

Wordpress 2.0: The Ultimate Small Business Publishing Platform
In the last few years, we've seen an explosion of what have been called "push button publishing services;" also known as blogs. Because they're so easy to use, hosted services such as Typepad, Blogger and LiveJournal have been the dominant players in this market. More recently, however, a stand-alone publishing platform named Wordpress has been steadily growing in popularity. Recent estimates suggest there are currently more than 1 million Wordpress users across the planet. And a lot of them are small business owners just like you. During this discussion, we'll talk about some of the reasons why the Wordpress user base is growing so quickly. In particular, we'll talk about:

• Limitations and drawbacks of hosted services like Typepad and Blogger.
• What you CAN do with Wordpress that you CAN'T do with hosted services.
• 5 reasons you may want to switch to Wordpress.
• 5 reasons you may not want to switch to Wordpress.
• Questions and concerns addressed.

Mike Levin, HitTail

HitTail: How to Leverage The Long Tail
A handful of tech savvy businesses are beginning to look past analytics and keyword generation services and use a new tool that funnels users to their Web site without spending a dime. HitTail.com is a new product from Connors Communications that not only analyzes the words people searched on to find your site, but also makes suggestions about future writing topics that will guarantee even more hits. The current issue of BusinessWeek says HitTail can turn your site into a “click magnet.” For a more detailed explanation, watch this quick video.

Ted Demopoulos, Demopoulos Associates

What No One Ever Tells You About Blogging and Podcasting – How to profit whether or not you blog or podcast
Blogs and podcasts can help almost any business, even businesses that aren't online! There are plenty of ways to benefit, both somewhat traditional and very innovative, as Ted Demopoulos found while interviewing hundreds of people who successfully use blogs and podcasts for his latest book. Conversely, some people put a lot of effort into blogging with little success.

Ted Demopoulos, author of What No One Ever Tells You About Blogging and Podcasting and co-author of Blogging for Business, will give you practical advice on how to harness the power of blogs and podcasts
for your business pursuits.

Leesa Barnes, LeesaBarnes.com

How to Use a Podcast to Fill Your Sales Funnel, Increase Profits & Attract New Clients (All Without Doing Anything Technical)
You've heard about podcasting. You've even listened to a few, but you're still wondering what all the hype is all about. If this is just audio on a website, you've figured that you've been there, done that.

But podcasting is much more than just audio on a website. As a small business owner, podcasting is a communications tool that can help you boost your business, all without blowing your marketing budget or doing anything technical.

In this teleclass, find out how you can use a podcast to:

• Gain a top 3 ranking on page 1 in Google without hiring a search engine expert
• Increase your business by 50% in sales and clients
• Become a star in your industry and command a following without publishing a book or having a well known name
• Create your podcast using just your telephone and a winning idea

Tris Hussey, A View from the Isle

Is anybody listening out there? Measuring your blog's audience
You've started your blog. You're writing great posts, but who is reading them? Is anyone out there?

Blog metrics is still in its infancy, but there are some tools, tips and tricks that you can use today to get a handle on your current audience and learn how to grow it. You'll come away with easy and effective methods to start measuring blog audience today!

Jill Konrath, Selling to Big Companies

Selling to Big Companies
It’s never been tougher to get into large companies. Corporate decision makers seldom answer the phone, roll all calls to voicemail, then never call you back. In this teleseminar, you'll learn:

• Why traditional strategies no longer work.

• How to develop an enticing value proposition

• How to increase your success rate in penetrating major accounts.

• Why an account entry campaign is necessary.

• How to deal with voicemail.

• How to craft a customer-enticing phone messages.
  and much more.

If you’re tired of fruitless attempts to get into big companies, this session is for you.