The Secret to Effortless Marketing:
Publish Your Own Electronic Newsletter
©2006 Patsi Krakoff, Psy. D.
There has been an upsurge this year in the number of published e-newsletters from professionals, small businesses, and consultants, authors and speakers.
Why? Because quite simply, publishing a newsletter (also called an “ezine”) and sending it out through email is the fastest, cheapest, and easiest way to market yourself and your business online.
Really, I am not kidding here! I know that's a lot of superlatives: “fastest,” “cheapest,” “easiest!” But anyone who knows me knows I'm not someone who easily spouts meaningless hype and unsupported fluff. I'm serious about this.
While you may think your inbox is like everyone else's: full of too many newsletters and too much spam…do not make the mistake of thinking email marketing is dead.
Au contraire, my friend. Sending out a regular newsletter through email is the most effective way for your clients and prospects to stay in touch, get to know you as a credible expert, and be convinced to buy from you or hire you for your services.
I'm Patsi Krakoff, Psy. D., and I've been creating online newsletters for professionals since 1999 (Customized Newsletter Services). In that time, newsletters have evolved, are more sophisticated technologically, and… have become a whole lot MORE complicated! Unless, of course, you know what you're doing.
You most likely need to update your ezine, so it gets results for you with the minimum of time, money and energy.
If you are new to publishing an electronic newsletter, or if you have been doing one that needs revamping, you've landed on the right web page.
In a minute I'm going to tell you about something I like to call “the best darn marketing system on the planet.” You'll want to get signed up for that, and use it to send out your ezines.
But for now, I want you to concentrate on your newsletter — or call it an ezine, if you prefer — are you struggling with that right now?
Do You Recognize These 10 Deadly Newsletter Sins?
Are you among the thousands of professionals who have newsletters that don't get results? Do you struggle to get your newsletter out to clients and prospects on time every month?
Yes? Then maybe you are guilty of the following deadly newsletter sins:
- You spend hours surfing the ‘Net, researching for content for an article, getting ‘screen sucked' without any resulting value
- You format the ezine using your email in Outlook
- You send your ezine from your email program
- You get business cards of people you meet at events and add them to your subscriber list
- You manually add and delete email addresses from your list that you keep in Outlook
- You manually send people a welcome message, thanking them for signing up for your ezine.
- You miss your monthly or weekly ezine deadline and send it out “whenever you can”
- You only send the ezine out whenever you have a new product or service to announce
- Your ezine content consists primarily of sales copy, with a clear call to action: buy a product
- Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action
Okay, I'm exaggerating here, I'm sure you're more sophisticated than that!
You may already use one of the list servers such as Constant Contact or Aweber and would never think of doing these ‘faux pas'! But did you know that you can send out your ezine through your shopping cart, if you have the right system? These are some of the advanced secrets that insiders use to get better results from their ezines.
Maybe you're still scratching your head wondering where you will find the time to do your electronic newsletter (“ezine”), and keep putting it off.
Maybe you still print out and mail newsletters, and have decided to start emailing your company newsletter to save costs and reach more people.
You have a list of people you've met at conferences and trade shows, and are not sure if that is permitted according to Spam laws.
So many questions. How do you learn all this while still managing the your business and other marketing tasks?
Newsletters don't have to be difficult!
I've written an ebook that will help you do your ezine the right way, with a minimum of mistakes, effort, and time-consuming energy. This book will take you through all the steps to set up a newsletter, write it, format it, distribute it, and manage your subscriptions.
Secrets of Successful Ezines:
A Guide to Writing & Publishing an Ezine that Gets Results!
Stop and take the time to think about a few of these things:
…Imagine getting email replies in your inbox from people you’ve never met inquiring about your services or wanting to buy your products.
…Imagine freeing up time for clients and networking because many of your ezine tasks are automated.
…Imagine having more free time to write new products and design new programs because you don’t struggle with your ezine anymore!
…Imagine fulfilling orders for your informational products and telecourses just from sending out a link in your ezine. (Listen carefully and you might be able to hear a ringing “ker-ching!”)
…Imagine never struggling to keep up your ezine schedule, or coming up with something to valuable to write.
…Imagine ideas flowing from your fingertips onto the keyboard and reaching thousands of people across the globe every month with little effort or expense!
…Imagine the thrill of seeing an article you wrote picked up and reprinted in another ezine or web site, reaching thousands of people you’d otherwise never come into contact with.
Ezines are truly a marketing miracle for all professionals who want to reach and impact the lives of as many people as possible!
What other opportunity is there for one person to reach and teach so many others so rapidly, globally, and inexpensively?
The Challenge of Making Online Marketing Work for You
If you're like many people, you love your work. No matter what your business or niche, you are unique in your strengths and talents. That may include marketing…or NOT !
You may have noticed that success in your business is highly correlated with your success at marketing, right? And you may be starting to notice that what worked for you in the past, offline, might not continue to work for you in the future.
Why not? Because today's consumers are Internet savvy. More and more your potential clients are asking you, “Do you have a web site or a blog, or a newsletter we can read to find out more about you?”
You had better be able to say “YES!” to at least one or a couple of these marketing tools. People love reading what you have to say in your ezine or on your blog, and then making up their own mind about whether you are the right person for them to hire or not.
So make sure you have these pieces in place: an ezine, a web site, a blog… including an archive of your past ezines on your web site.
There are now many ezine products and services available to help you market your practice. Some marketing gurus make big promises. Some ask for a lot of money. Some require huge investments of your time and energy.
But wait a minute…you want to be working with clients, not marketing!
You Must Publish an Ezine
Everyone will tell you how important it is to publish an ezine. Some will tell you how to do this, again for a large fee. None of them give you everything you need in a clear concise manner and include free resources you can use to accomplish these important tasks…until now.
We believe you have what it takes to publish your own ezine but may not know all the tips, tricks and tools that will actually make your ezine tasks effortless. You have the keys; you need to learn where to find the boxes and the locks!
Make no mistake, there is some hard work involved in publishing an ezine. You probably can’t code HTML, or handle distributing an ezine yourself. There are services available for every step of the ezine publishing tasks, and most cost money.
(Note: If you use the “the best darn marketing system on the planet” to send out your ezine, you will save yourself money! But I'll tell you about that later!)
Here is What Our Secrets of Successful Ezines Ebook Will Do for You
• You'll learn how you can do it all for free or the lowest cost.
• You'll learn what and where and when you can outsource.
• You'll get hundreds of resources, tips, tools, and trade secrets.
• You'll get the questions to determine which parts of the ezine tasks you need to outsource.
We'll also tell you which questions you need to ask service providers so you can make your decisions wisely.
• You'll learn how to avoid the mistakes others have made with their ezines.
• You get interviews with successful ezine publishers and we'll tell you the secrets of how they grew their ezine subscription numbers to tens of thousands of readers!
• You'll learn what makes an effective ezine.
• You get a step-by-step workbook to guide your ezine planning and purpose, connecting you with your values which will sustain your energy.
• You get content ideas and writing tips.
• You get several templates for formatting your own ezine.
• You'll learn the tech stuff like formatting, how to distribute your ezine, how to avoid spam triggers, and how to set up and use autoresponders
• You'll learn how your ezine ties in with your overall marketing plan
• You'll learn how to make money from your ezine (even automatically).
An ezine is just one arm of the marketing octopus. You need to get this ebook so you can learn how to do your own newsletter tasks. Let us make that a whole lot easier for you! The Secrets of Successful Ezines will tell you what to do, why it works, and how to simplify these tasks. Your ezine should work in the background, not take up all your time, money, and energy.
Get back to earning the money you deserve!
You can click here if you are ready to invest now:
Learn about ezines from the experts and from the professionals who do them successfully. Then take what you like and use a couple of tips right away.
We interviewed successful business people who grew their ezine readership lists from zero or 50 to 5,000…8,000…even over 18,000 in only two to three years!
If they can do it, you can too!
If you only apply one or two or even three of the ideas you get from reading this book to your ezines this very week you are going to double or triple your readership list. You will get responses from your readers thanking you. Your readers will start signing up for your services or products.
Our Promise to You
If you take and apply only a few of these ideas in this book, your ezine tasks will become easier, faster, and get more results.
Never underestimate the power of the written word.
When you write and publish you are seen as an expert with credibility. Even when you are using OPC (other people's content), you are still seen as a go-to resource, someone who has access to information they need and want.
Once you establish your ezine as valuable and consistent, you are creating trust. This opens the door to asking your readers to buy another product or service from you.
You can also use your ezine to re-package articles into e-books and e-courses that can be delivered automatically through autoresponder systems
Here is Our Guarantee:
We sincerely want you to have success in your chosen profession where you can contribute to the wellness of the world through working with clients. We believe that one way to have a thriving business to write and publish a great ezine.
There are no returns for ebooks (it's a digital download and once it is on your computer, you can't return it, it is yours). However, if you try our techniques, tips, tools and resources for writing and publishing your ezines, and for any reason are dissatisfied or feel they do not work, we will make every effort to help you find satisfaction through coaching or another product. You keep the bonus gifts and the e-book.
You are one click away from freeing yourself from ezine struggles and opening the door to thousands of readers within your reach.
What Is It Going to Cost?
Order your guide to Successful Ezines for only $87. Pluse, we include a $47 coupon off any coaching, editing, articles or marketing services you choose, and this is on top of the other $500 free bonus gifts.
Click here to invest now.
Don't take our word for it. Here is what some readers are saying about the Secrets of Successful Ezines e-book:
”Patsi Krakoff's ezine e-book for coaches is a gem! She has put her heart and soul and boundless energy into doing your homework on Ezines for you. It is jam packed with great ideas, practical tips, helpful resources, and just about everything you will need to know to create and distribute an Ezine.
“Creating an Ezine can be fun and can help your business grow exponentially. Patsi, warmly and with humor coaches you through changing your mindset about the work it takes to create a high content and personable online publication. She takes you through all of the steps to make the whole process easy and enjoyable. Patsi describes the process with great examples that will help you improve your existing Ezine or inspire you to get started creating one today.”
Dr. Maynard Brusman
Executive Coach, Psychologist
mbrusman@workingresources.com
”Secrets of Successful Ezines is something of a classic, if an ebook can be called a classic! Thorough and pragmatic, Patsi Krakoff's long experience creating results for coaches through ezines is evident on every page. Ezines are the lifeblood in the sometimes Alice in Wonderland world of the Internet. Coaches, if you only have time to make one thing happen…make it an ezine. If Patsi's passion for making it happen for you doesn't get you moving, I'm seriously concerned for you…”
Andrea Lee www.andreajlee.com
Author, Multiple Streams of Coaching Income
”Secrets of Successful Ezines” is a resource you must have in your e-marketing toolbox. Patsi Krakoff has created an incredibly detailed workbook and resource for coaches, and really any solo professional, to use to create and publish an effective ezine.
There are a lot of e-books out there about writing ezines, but this is the most comprehensive I've yet to come across in my 8 years marketing on the Internet. Not only do you get a detailed plan and workbook for creating your ezine, you also get interviews with successful ezine publishers and samples of “the good, the bad, and the terrific” ezines that are being published.
To have this kind of access to successful coaches and samples of their work would cost you hundreds of hours of time to track down. The value of this information alone is worth far more than the cost of the ebook.
Denise Wakeman, Chief Implementer
Next Level Partnership
A Note from Patsi…
Because I am so passionate about the magic of ezines, and thrilled when someone lets me and my associates know how much we've helped them, we are making a special low price just to get it out to the people that have the most interest and passion.
I've included a discount coupon of $47 for any services or articles, so this price makes the book nearly free! We know ezines work and they should be working for you.
We sincerely believe that this book can help you create the kind of full practice you deserve to have.
Now, I realize that there are other e-books out there on ezines, but none of them, to my knowledge, specialize in how to plan, write and publish ezines specifically for professional service providers and their clients…
AND I KNOW there are no other e-books that have compiled an extensive list of interviews from successful coaches telling you how they have grown their lists of readers into the thousands in only a few years.
We have included detailed information on every aspect of the ezine publishing tasks. This is information that isn't available anywhere else! We spent months contacting professionals with an ezine and asking them how they created their ezine that works. What were their mistakes? What were their best methods of growing their lists? What worked for them, and what didn't?
If you are just starting your ezine, or have been struggling with it, or if your ezine is just coasting along without bringing you RESULTS , then you need to read this book!
You get a $47 coupon inside of each e-book to use for any of our newsletter services to help you with your ezine.
The investment for this e-book is $87. We want to get the word out and the best way to do this is to practically give it away. We know you will tell others.
Click here to take advantage of this offer with a $47 coupon for services, plus $500 in gifts, invest now in your successful ezine future.
We know you will find it valuable because you can turn around and make much more from your ezines just by applying a few of our tips and trade secrets. Over time, you will build your subscriber lists and be able to reach more potential clients than you ever dreamed of.
Readers of your ezine will buy your services and products because you will know how to reach them on an emotional level, they will trust you, and know you care about them. They will know you are a credible expert in your field. All this because you have learned to write and publish an effective ezine.
There are many other ezine e-books out there, but if you are a professional or small business owner, author or speaker, or business coach, this book is written for you because it is specific to coaching or consulting ezines. Also, because we include interviews with successful ezine publishers, you will learn mistakes to avoid. You will get great tips for building your list, and getting the results you want.
You are one click away to getting these essential tools and secrets, don't wait and have to spend more money later on.
Click HERE to invest now.
Do you still need some enticement? Here are some important and irresistible bonuses:
Free Bonus #1: Coaching session with Patsi about your marketing efforts and ezines. This includes a professional ezine review and lasts 1/2 hour. Value: $150.
Free Bonus #2: $47 Coupon discount to apply to any ezine article, editing, formatting or marketing services offered by Patsi Krakoff at http://www.customizednewsletters.com/. Value $47 off price of article or service.
Free Bonus #3: Emotional Intelligence and the Executive Coach, a five-article PDF file with over 10,000 words of information on how E.I. impacts coaching with executive and personal coaching clients. Value: 5 articles at $69 each, $345.
Free Bonus #4: Three great audio interviews from our Conversations with Experts teleseries, on topics that will help you boost your subscriber numbers:
a) Mari Smith on Email that Sizzles: Value: $9.95.
b) Joan Stewart, the Publicity Hound, on how to get media attention. Value: $9.95.
c) Christopher Knight on Article Marketing. Value: $9.95.
That's over $500 in free gifts for ordering right now.
So don't miss out, this is a great way to get all this important information for almost no cost because the bonuses are worth a lot more.
Patsi Krakoff
858-523-9833
P.S. Still wondering what the “Best Darn Marketing System on the Planet” is? You'll find out as soon as you complete your purchase!
