Is your organization looking forward, or is it focused on the problems of the present and immediate short-term competition?
Will your organization create new rules of competition in the future? Is it imagining new ways of doing business, building new capabilities, and setting new standards of customer satisfaction? Is it alert to possible risks from unconventional rivals, new business models, changing demographics, and global opportunities and uncertainties?
It is no longer a question of being able to operate lean and mean. Trimming jobs and cutting costs, while important tasks, will not put you and your company into a front running position for industry leadership of the future.
Looking at the Wrong Things
According to Hamel and Prahalad, “Any company that succeeds at restructuring and reengineering, but fails to create the markets of the future, will find itself on a treadmill, trying to keep one step ahead of the steadily declining margins and profits of yesterday’s business.”
Keys to Creating Success for the Future
Value-building companies that find creative ways to address broad social concerns and who cooperate with interest groups may be better positioned for future success than those with a single-minded pursuit of the bottom line.
Focusing time and energy to creatively evaluate potential risks and opportunities is the key to creating and maintaining a successful future for your organization.
This is a synopsis of the full 2,000-word article which contains the following concepts:
Why Leaders Don’t Look Ahead
Looking at the Wrong Things
Risks and Opportunities in an Uncertain World
Five Drivers of Change
Keys to Creating Success for the Future
Futurist Thinking
(If you are an annual subscriber, you do not need to order this article; simply email Patsi to indicate your selection.)
Here are the order links for this article with full reprint rights. You can use this article as your own in your newsletters, ezines and marketing materials.
a. Text, 2000-word Article with Full Reprint Rights $69. To order click HERE.
b. Text, 1,000 word article full reprint rights $47. To order, click HERE.
