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Creating a Climate of Creativity

The business enterprise has two, and only two, basic functions: marketing and innovation. It is not necessary for a business to grow bigger; but it is necessary that it constantly grow better. - Peter Drucker

An enterprise that does not innovate will not survive long. And management that does not learn to innovate and foster creativity will not last long.

Business leaders must revamp how they think about innovation. Innovation and creativity are far less mysterious than previously thought. They are a matter of taking developed ideas and applying them in new situations.

People will be most creative when they feel motivated by the work itself. When people are engaged because of their own natural interest and satisfaction in their work, they will be challenged to be creative through their own intrinsic motivation.

The paradox of success is that when things are going well there's no need to change. Innovation needs to begin before a need is felt.

Cognitive psychologists have shown that the biggest hurdle to solving problems often isn't ignorance, it's access to the right information at the right time. Information sharing within big organizations is not easy due to geographic distances, political squabbles, internal competition and bad incentive systems that hinder the spread of ideas.

Above all, innovation is work rather than genius. It requires knowledge, ingenuity and focus. Without diligence, persistence and commitment, all the talent, ingenuity and knowledge are to no avail.

Foremost among life's teaching is the recognition that humans possess the capability to deal with complexity and interconnection. Human creativity and commitment are our greatest resources. -Margaret Wheatley

Important Concepts covered in the full 2,200-word article:

Six managerial Practices that Enhance Creativity

Meaning is the Key to Engaging Creativity

Negativity is the True Enemy of Creativity
Taking the Mystery out of Innovation
Seven Sources of New Ideas

Creating an Idea Factory: Lessons from Edison

Resources on Innovating and Creativity

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