Have you ever made a foolish decision that had unpleasant consequences? Needless to say, we all have. Consider the following:
• We go grocery shopping with the resolve to eat healthfully and buy a gallon of ice cream… just in case friends stop by.
• We need to replace our used car… and end up buying a brand-new one.
• We bet on a sports team we don’t really think can win because the risk offers great financial reward.
• We take a job with long hours because the benefits seem too good to pass up.
Later, we cannot seem to find rational explanations for our decisions—but we still manage to come up with “logical” excuses for our illogical behavior.
Neuroscientists learn more about the brain each day, including how it processes information and how we make decisions. While much remains to be discovered, we may not be as rational and “in control” as we think.
To better understand the brain, think of it as three layers:
1. Reptilian or primitive
2. Dog
3. Human
Apparently, we are not in control of our decisions as much as we'd like to think. Many times we make decisions based on input from our dog brains.
This is a brief synopsis of a 1000 and a 600 word article available for purchase with full reprint rights. The long version has the following concepts:
Three Brains in One
Emotion and Reason
Risk and Reward
The Thrill of the Hunt
Sweet Revenge
Know Your Brain
You can use the article as your own, or rewrite it in your own voice. When you purchase it, you can modify it, cut, paste, and put your own name on it. It can be used in your newsletters, blogs or other workshops and copy.
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Patsi Krakoff, Psy. D.
