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How You Can Help Buy Books for Kids
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A note from Patsi -
Want an iPod, but maybe you've put off investing in another "fad?" I'm going to
tell you how you can win one, but first, here is a newsletter tip for writing
great ezines, followed by an article synopsis on The Quest for Great Customers, available for your May
newsletters.
If you are a subscriber to Customized Newsletter Services, please let me know which article you
wish to use for your May newsletter by replying to this email. All others can order this article by
using the order links below.
Table of Contents
- Newsletter Nuggets - Tell a Story to Get Results
- Article Synopsis - The Quest for Great Customers
- What's the Deal? iPod Contest News
- Blog Postings
... from Patsi Krakoff, Psy.D
Tell a Story to Get Results
Here's what I've noticed about the ezines that make me want to
take action: they all tell a story. But not every ezine that tells a story makes
me want to take action.
Here's what I mean. A recent newsletter sent out at Easter time starts with a story about the
biggest bunny ever bred. Cute story. But nothing to do with the services or
action the writer wanted me to take ("buy my product.") Well, the point of the
author was to connect emotionally with her readers by tapping into childhood
memories.
That's correct. Tapping into emotions and feelings is how you build connection
and intimacy with your readers. People buy from people they know and trust. And,
you have to get closer to them in a way that makes sense. Use your stories to
illustrate how your services or products bring benefits to clients.
So, if you are writing about clarity and purpose, for example, recount a story
about a client you worked with on these issues, and the results they got after
working with you. This helps readers see how they can benefit from what you do.
They are prepared to buy your services or products because they can see the
results that others have experienced.
Here is a brief synopsis of an article available for purchase and use in your
May newsletters. We suggest you add your own stories to it. Tell your
readers how you use the principles and concepts in the article, either in an
introduction to the article, or by including a story in the body of the article.
The Quest for Great Customers
Most CEOs hope a stronger focus on customers will protect them from eroding
profit margins and commoditization. But getting closer to customers is not a
matter of installing better CRM systems or simply measuring satisfaction levels.
We now have the ability to
connect with buyers in more meaningful ways -- connections that can benefit the
bottom line by reducing costs and increasing revenues.
Yet close examination reveals that relationships between companies and consumers are
suffering. U.S. satisfaction rates are at an all-time low. Complaints, boycotts
and growing unhappiness with big corporations are strong indicators that most
CRM isn't working.
Ironically, the very steps marketers are taking to build relationships with
customers are often responsible for destroying these connections.
Perhaps we're overlooking the fundamental elements of a good customer
relationship program. With the means to connect with customers easily, maybe
we're rushing to cash in on the potential rewards, while forgetting the
essentials of all relationships: intimacy and trust.
*****
The full 2000-word article discusses the following concepts:
What's Missing
What's Wrong
Regaining Customer Trust
The Quest for Customer Focus
Standardization versus Localization
The New Frontier: Mining the Internet
Overpromise, Overdeliver
The New Social Marketing: Buzz and Word of Mouth
This is a brief synopsis of an article in three versions - long (2000 words),
short (1000 words) and nugget (650 words) available for use in your newsletters,
blogs and web site content.
If you are a regular subscriber to Customized Newsletters and already have an
account, no need to order. Send me an email to confirm that you wish to use this
article for your next newsletter.
All others please use the order links below.
-
Text, 2000 word article with full reprint rights, $69,
click here.
- Text, 1000 word article with full reprint rights, $47,
click here.
- Text, 600-700 word nugget, full reprint rights $35,
click here.
All word lengths are approximate.
*****
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