|
Well, maybe that
isn't technically true. You can make money online
without a list using Pay Per Click ads, through
affiliate programs, and with joint venture
partnerships.
Let me rephrase
that headline:
"You Can't Make Really BIG Money Online Without a
List!"
Now that is 100%
true. Your online earning power comes from having
your own information products, services, and
programs that you can market to your targeted,
ideal prospects. It's difficult to sell anything
online if you don't have a targeted list of
prospects. And your list must be clearly defined
and consist of people who are most like your ideal
clients.
Good News: You
can start growing a list of people who want to
hear from you right now, and have a substantial
list to email to in only 2-3 months.
Bad News: It's
getting harder to get permission from your
targeted prospects and clients to send them email;
people need enticements to hand over their email
addresses.
"How can I grow
my list? I send out a really good newsletter, but
less than 30-40 percent of my readers are opening
it up. I've got to reach more people."
We hear this problem daily. It doesn't matter how
good your messages are, you've got to work
smarter, not harder, at list building.
 I'm
Patsi Krakoff, here on the left, one-half of The
Blog Squad, with Denise Wakeman. We are owners of
Customized Newsletter Services. If there's one
thing we've learned about marketing any kind of
professional business online over the last 10
years, it's that you are only as good as your
list. As some experts say, "there's gold in them
thar lists!"
Why is a list
so important? Because people need to hear from you
and get to know and trust you before they will
convert to clients. It's like going on a first
date, then a second, and so on. You can't ask for
marriage right away. You need to woo them first...
and give a lot of free information they can use,
just like flowers and gifts!
Unless you've
got a database of 100% raving fans, you are going
to need to build up a large list of people who
want to hear from you, before they are ready to
buy your products or hire you for services.
If you can master list building, you will have the
clear advantage over other businesses that are
marketing via the Internet.
Double your list? How about four times over?
In the last
three years, I have personally doubled my list…
four times! Yes, my list is 8 times bigger
than it was when I started using these tools and
the marketing systems I am going to tell you
about.
What does that translate to in revenues? My
profits tripled in this previous year, and in the
first half of 2006, it looks like they are on
target to double…. And I am spending less time at
this, so I can concentrate on creating more
information products I can sell. I spend my time
writing and creating programs instead of trying to
grow my list.
It doesn't matter what other marketing you do;
ezine and email marketing are still a vital tool
in your marketing kit. While the size of your list
will never replace quality, growing your list is
essential to growing your business.
Okay, so how do you "grow a list?" It's simple but
not easy, and it becomes a little more complicated
with all the SPAM being sent these days. But if
you complete these three phases and put certain
tools into place, your list will steadily grow
without you having to do much, other than send out
fresh and relevant content your readers want.
You
Have a Free Newsletter? ... So What! ... Who Cares?
You can't just say, "Here's my free newsletter,
you should subscribe, it's free." But you already
know that. Today you've got to offer more than a
free ezine. You must give your prospect something
they can't get anywhere else on the Web, and
something that will really help them in their work
and lives. Some people run contests and give away
iPods. Others give away free reports and "insider
secrets."
Not only do you have to be clever and think this
through, you must put into place the
infrastructure that will handle subscribes,
unsubscribes, and manage your list for you
automatically. You will have to create
confirmation messages, thank you messages, and
autoresponders that will be able to segment your
list of prospects according to their interests and
purchases.
You see how this gets to be a little more
complicated? And for all of these steps, all of
these messages, you have a great opportunity to
market yourself and your products in a subtle,
conversational and relationship-building way!
Let's cut to the chase. I want to
get this program now!
The 3
Phases of List Building
Here's what you need to know:
There are 3 phases to building an opt-in list of
subscribers to your newsletter, ezine, or
mini-e-course:
Preparation and
mechanics for capturing names and email addresses
Tips and
tactics for increasing subscribers
Long term
retention and growth
Now, you can
certainly learn to do all of this yourself, it's
not rocket science. There are many free reports
online to tell you about this. But what if you
want to do it right, and smart? If I were you, I'd
buy this information package on Super Savvy
List Building: 25
Proven Ways to Grow Your Ezine List,
because you'll find everything you need to know in
one place.
My business partner Denise Wakeman and I have put
together the most complete package you you can get
to learn how to grow your list.
This information package will give you the
insider secrets to growing a list that will
reward you with Internet sales. Save yourself time
and money by learning what we have discovered
doing business on the Internet for over a dozen years:
Which database
and email broadcasting systems work the best so
you don't have to worry about keeping track of
subscriptions
How to write an
opt-in web page that includes a paragraph that is
shown to double sign-ups
What's a
"squeeze page" and do they work?
How to craft a
compelling ezine description
What to put on
the "thank you" page and follow up autoresponder
messages
25 tips for
growing your list
3 keys to
retaining subscribers
25 Proven Ways to Grow Your Ezine List, Keep Your
Subscribers and Build Your Business
This
multimedia package includes:
Audio (mp3)
from the live TeleSeminar
Audio (mp3)
from the live Q&A Session
Transcript
from live TeleSeminar with 25 Proven Ways to Grow
Your Ezine List!
Transcript
from live TeleSeminar Q&A Session
TeleSeminar
Notes
31
Frequently Asked Questions (and Answers) about
Building Your List
22 Insider
Secrets about List Building from Internet
Marketing Experts
List
Building Resources and Links
But here's the
really great part of this information package:
Denise and I interviewed several online experts
with huge lists, and asked them for their favorite
list building techniques.
You get access
to favorite list building techniques from people
who are experts in growing large lists for email
marketing: Ali Brown, the Ezine Queen, Martin
Wales from 1ShoppingCart.com, Tom Antion, Brian
Clark, Bob Bly, Joan Stewart and Paulette Ensign,
to name just a few.
Why
Reinvent the Wheel?
This is really a great way to learn how to harness
the Internet for your business: ask the experts,
and then model your own business using their tips
and tools.
You get all of our Super Savvy List Building tips
and tools, PLUS our special report from the
experts, so that you can start building your own
list now.
Please don't delay because the longer you wait to
start, the more of your potential subscribers will
already be signed up on your competitors' lists.
And that means it will take longer for you to
start making money online. And the longer it will
take for you to start depositing checks to your
bank account.
Of course, we hope you'll be doing that online
too, so you won't even have to make tedious trips
to the bank with old-fashioned handwritten checks!
What's this information going to cost?
What is the investment for the Super Savvy List
Building package? Less than you'd think.
25 Proven Ways to Grow
Your Ezine List, Keep Your Subscribers and Build
Your Business is $97.
Remember, you get:
25 Proven Ways to Grow Your Ezine List, Keep Your
Subscribers and Build Your Business
Audio (mp3)
from the live TeleSeminar
Audio (mp3)
from the live Q&A Session
Transcript
from live TeleSeminar with 25 Proven Ways to Grow
Your Ezine List!
Transcript
from live TeleSeminar Q&A Session
TeleSeminar
Notes
31
Frequently Asked Questions (and Answers) about
Building Your List
22 Insider
Secrets about List Building from Internet
Marketing Experts
List
Building Resources and Links
Get Your Super Savvy List Building Package Now! |